1. Determine your objective: Before you start creating your video, decide what you want to achieve with it. Do you want to increase brand awareness, promote a product, or drive engagement? This will help guide the content and style of your video.

2. Keep it short and sweet: Instagram videos should be short, usually around 15-60 seconds. People have short attention spans, so make sure your video is quick and to the point.

3. Show your brand personality: Use your video to showcase your brand’s personality and values. This can help build a stronger connection with your audience and make your brand more relatable.

4. Use visuals and graphics: Visuals and graphics can help bring your message to life and make it more engaging. Consider using eye-catching visuals and graphics to grab your audience's attention.

5. Tell a story: People love stories, so consider using your video to tell a story related to your brand or product. This can help make your video more memorable and engaging.

6. Add captions: Captions can help make your video more accessible to a wider audience, including those who are hard of hearing or watching your video without sound.

7. Optimize for mobile: Instagram is a mobile-first platform, so make sure your video is optimized for viewing on a mobile device. This means keeping it simple and easy to see on a small screen.

8. Consider using a call-to-action: End your video with a clear call-to-action, such as asking viewers to follow your account or visit your website. This can help drive engagement and achieve your objectives.

Remember to experiment and have fun with your Instagram videos. By following these tips and getting creative, you can create videos that engage and connect with your audience.