In today's digital age, video is a powerful tool for ecommerce businesses looking to engage and convert customers. In fact, according to a report by Cisco, 82% of all internet traffic will be video by 2022. This makes it more important than ever for ecommerce businesses to incorporate video into their marketing strategy.

But how can you use ecommerce video to drive more sales? Here are some tips to get you started:

1. Use video to showcase your products: One of the best ways to use video in ecommerce is to showcase your products in action. This can be especially effective for products that are difficult to explain or visualize through static images alone. For example, if you sell outdoor gear, you could create a video demonstrating how to set up a tent or how to use a camping stove. This not only helps potential customers understand how the product works, but it also helps build trust and credibility.

2. Use video to tell your brand's story: In addition to showcasing your products, video is a great way to tell your brand's story and connect with your audience on a deeper level. Consider creating a video that introduces your company, your values, and the people behind your business. This can help potential customers feel more connected to your brand and more likely to make a purchase.

3. Use video in email marketing: Email marketing is a powerful tool for ecommerce businesses, and adding video to your emails can help boost engagement and conversions. According to a study by Vidyard, emails with video have an open rate that is 41% higher and a click-through rate that is 65% higher compared to those without video. Consider adding a video thumbnail or a video link to your emails to encourage more people to open and click through.

4. Use video on social media: Social media platforms like Facebook, Instagram, and TikTok are all great places to share ecommerce videos. These platforms make it easy to reach a large audience, and the use of video can help your content stand out in a crowded feed. Consider creating short, catchy videos that showcase your products or share your brand's story.

5. Use video on your website: In addition to using video on social media and in email marketing, you should also consider incorporating video into your website. This can help keep visitors on your site longer and increase the likelihood that they will make a purchase. You can add video to your product pages, your homepage, or even your "About" page to give visitors a better understanding of your business and what you have to offer.

Overall, ecommerce video is a powerful tool that can help drive more sales and engagement for your business. By showcasing your products, telling your brand's story, using video in email marketing, sharing video on social media, and incorporating video into your website, you can effectively use video to connect with your audience and encourage them to make a purchase.