5 Tips for Making a High-Quality Video on a Facebook

Here are 5 tips for making high-quality videos for Facebook:

  1. Understand the Facebook video format: Facebook supports a wide range of video formats, but to ensure the best quality, it is recommended to use H.264 video compression and AAC audio compression.

  2. Keep it short: Facebook videos are typically shorter than videos on other platforms, as users are more likely to scroll past a video that's too long. Aim for a maximum length of 2-3 minutes to keep your audience engaged.

  3. Optimize for mobile viewing: The majority of Facebook users access the platform on mobile devices. So ensure your videos are optimized for mobile viewing by keeping the aspect ratio at 9:16 or 16:9 and filming in landscape mode.

  4. Use subtitles and captions: A lot of Facebook users watch videos with the sound off, so adding subtitles and captions will ensure that users can still understand your message even if they can't hear the audio.

  5. Utilize Facebook video tools: Facebook offers a variety of video tools to help you make a high-quality video. You can use tools like the Facebook Video Creation Kit, which allows you to add text overlays, stickers, and frames to your video, to make your video stand out on the platform.  

Note that these tips can be applied for other social media platforms as well, as many of the recommendations are general guidelines for video production.